How to Get More Google Reviews
Direct answer
Ask at the right moment, make it a one-tap link, and follow up once. That's most of it for a pest control business.
See recommended software1. Ask right after the job, not days later
The best time to ask is the moment a customer's satisfaction is highest, right after the job is done and working, not a generic delayed email days later. For pest control businesses specifically: Pest control review requests sent off-season get weaker response and lower relevance than requests timed to seasonal pest cycles (spring/summer pressure, ant and mosquito season, fall rodent season). Software that lets you schedule or trigger requests around a job's pest type and season outperforms a flat, always-on cadence.
2. Send a direct link, not a search instruction
Send a direct link straight to your Google review form (your Business Profile's review link), not "search us on Google and leave a review." Every extra step loses people.
3. Follow up once, not repeatedly
A single, polite follow-up a few days later catches people who meant to but forgot. Repeated requests read as pushy and can violate Google's review policies if automated too aggressively.
4. Never offer an incentive for a review
Google's policies prohibit offering money, discounts or gifts in exchange for a review, and it's a real risk to your Business Profile if caught. Ask for honest feedback, not a positive one.
Software that helps
Review Dingo is our recommended pick for pest control companies.
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